Monday, September 18, 2017

Sub brands for millennials is about as dangerous as sub brands for oldies

There has been a lot of buzz about companies launching sub brands to attract millennials.

There has also been a lot of talk about the whys and wherefores of segmenting your market by age.

I think this article in Marketing Week (Should your brand launch a youth sub-brand?) pretty much describes the dangers and maybe a few benefits of age branding.

I would think very carefully and then rethink again before trying to identify the stereotype millennial or stereotype oldie you see as portraying your sub brand. Dick Stroud

Friday, September 15, 2017

Application of VR with older people - a long time coming and still in its infancy

I have been wittering on about the potential of virtual reality and older consumer for the last 2-3 years. The first time I read about the Oculus Rift it was clear that at some stage it, or one of its competitors, would be used to help older people to experience things that their bodies and lack of money had long since stopped them doing.

It is good to see that Intel has picked the idea up (well at least Intel's PR company). I do hope it is something more than an attempt to be 'seen to be doing something' and gets scale.

The other video is an interesting insight into how VR can be used in the travel industry, an obvious application for the technology.

The most recent announcements from Apple suggest that at long last it is waking up to the potential of virtually enhanced reality. I have no doubt that if we fast forward a few years, today's headset design and performance will make us blush when we look at these videos and wonder ' did we rally think this technology was cool'?

At least it is a start. Dick Stroud

Monday, September 11, 2017

Forget talking about the UK - there is London, Southern England and the rest

The UK Prosperity Map from Barclays Wealth & Investments is an in-depth view of the different prosperity drivers across the UK regions.

Nice to see a chart that has a simple message for marketers. There is London, then there is London, followed by London, then the South East and Eastern England.

After that there are some pockets of prosperity but not much.

The London - north / south divide is as strong as ever.